Using WhatGenius
Organizing Contacts with Lists
Last updated on April 2, 2026
Overview
Lists are named groups of contacts. When you launch a campaign, you choose one list as your target audience — so lists are the primary way to control who receives your messages.
Before you start
- You need the view_lists permission to see the Lists section.
- You need the manage_lists permission to create, edit, or delete lists.
- Contacts must already exist before you can add them to a list.
How to view your lists
- Click Lists in the left sidebar.
- The page shows all lists in your workspace. Each list shows:
- The list name
- How many contacts are in the list
- When it was created
- Edit and Delete actions
How to create a list
- On the Lists page, click the Create list button.
- Enter a name for the list.
- Save the list.
The new list will appear in your workspace immediately and will be available in the campaign wizard once it contains at least one contact.
How to edit a list
- Find the list you want to rename.
- Click the Edit action on its row.
- Update the name and save.
How to delete a list
- Find the list in your list view.
- Click the Delete action on its row.
- Confirm the deletion.
Note: Deleting a list does not delete the contacts inside it — it only removes the grouping. The contacts remain in your workspace.
Tips & things to know
- Only lists with at least one contact appear in the campaign wizard. An empty list will not show up as a target audience option when you create a campaign.
- A contact can belong to multiple lists. Adding a contact to a new list does not remove them from their existing lists.
- Lists are different from Tags. Tags are descriptive labels for filtering; lists are audiences for targeting in campaigns.
- You can use the Lists filter on the Contacts page to see which contacts are in a particular list.