Last updated: January 2026
This Privacy Policy explains how WhatGenius (“WhatGenius”, “we”, “us”) processes information when businesses and users interact with the WhatGenius website and platform.
WhatGenius is operated by AppGenius SARL.
1. Scope
What this policy covers
This Privacy Policy applies to:
- The WhatGenius website
- The WhatGenius platform and services
- Communications handled through the platform using the WhatsApp Business Platform
This policy does not apply to services provided directly by WhatsApp or Meta, which are governed by their own policies.
2. Information We Process
Business Account Information
When a business uses WhatGenius, we may process information such as:
- Business identification details
- WhatsApp Business Account (WABA) identifiers
- Platform configuration and messaging settings
This information is processed solely to provide and operate the service.
Message Data
WhatGenius processes message content and related metadata only to deliver the messaging service on behalf of businesses, including:
- Inbound and outbound messages
- Message timestamps and delivery status
- Message template identifiers
Message content is processed on behalf of the business and is not used by WhatGenius for marketing, profiling, or advertising purposes.
End-User Information
End users (customers of our business clients) may interact with businesses through WhatsApp.
WhatGenius processes this data only as instructed by the business and in accordance with:
- WhatsApp Business Platform policies
- Applicable data protection laws
3. WhatsApp Platform Use
Official WhatsApp Business Platform
WhatGenius uses the official WhatsApp Business Platform and the Meta WhatsApp Cloud API.
All messages sent through WhatGenius:
- Are initiated by businesses to users who have opted in
- Use Meta-approved message templates where required
- Follow WhatsApp Business Platform rules and policies
WhatGenius does not send unsolicited messages.
4. Cookies and Tracking
WhatGenius uses cookies and similar technologies on its website and platform to support:
- Core functionality and authentication
- Security and fraud prevention
- Analytics and performance measurement
- Marketing and advertising activities
This may include tools such as Google Analytics and advertising providers. These technologies may collect information such as device data and usage interactions and are used in accordance with applicable laws.
WhatGenius does not sell personal data and does not use tracking technologies for deceptive or unauthorized purposes.
5. How Information Is Used
Information is processed solely to:
- Provide and operate the WhatGenius platform
- Deliver and manage WhatsApp communications
- Ensure platform security, reliability, and performance
- Comply with legal and regulatory obligations
6. Data Sharing
WhatGenius does not sell personal data.
Information may be shared only:
- With Meta (WhatsApp) as required to deliver messages
- When required by applicable laws, regulations, or legal authorities
7. Data Retention
Retention periods
Message data and related information are retained only for as long as necessary to:
- Provide the service
- Meet legal, regulatory, or contractual obligations
Retention periods may vary depending on business configuration and applicable regulations.
8. Data Security
Security and protection
We apply reasonable technical and organizational measures to protect information against unauthorized access, loss, misuse, or alteration.
9. Your Rights
Depending on applicable laws, individuals may have rights to:
- Access personal data
- Request correction or deletion of personal data
Requests should be directed to the business that initiated the communication or to the contact information below.
10. Contact
Contact information
For privacy-related questions regarding WhatGenius, contact:
AppGenius SARL
Route Ain Chkef, Hay El Kasba
Imouzzer Kandar, Fes, Morocco
Email: [email protected]
11. Changes to This Policy
This Privacy Policy may be updated from time to time.
The most recent version will always be available on this page.
Built for compliance and transparency
This Privacy Policy is designed to clearly explain how WhatGenius handles data through the WhatsApp Business Platform, in alignment with platform policies and user expectations.