Compliance and platform integrity
WhatGenius is built to operate within the official WhatsApp Business Platform. This page explains how the platform aligns with WhatsApp policies and industry standards.
Official WhatsApp Business Platform
Uses the official WhatsApp Business Platform
Uses the Meta WhatsApp Cloud API
No unofficial APIs or workarounds
Messaging model
Business-to-customer communication
Messages are sent by businesses to their customers following WhatsApp's official messaging model.
Template-based messaging
Message templates are required for outbound communication where applicable, following WhatsApp's requirements.
Customer-initiated conversations
Customer-initiated conversations are supported within WhatsApp's standard customer service window.
Message templates
Template approval process
Templates must be approved by Meta before use. WhatGenius provides template creation and submission tools, but approval authority rests with Meta.
Business responsibility
Templates are managed by the business. WhatGenius provides the infrastructure for template management, not approvals.
Customer consent
Business responsibility: Businesses are responsible for collecting and managing customer opt-in consent.
Platform role: WhatGenius does not provide opt-in collection mechanisms or manage consent.
Customer rights: Users can stop receiving messages at any time through standard WhatsApp controls.
Platform limitations
Intentionally designed constraints
WhatGenius features are intentionally limited to what the official WhatsApp Business Platform allows. No policy bypassing or unofficial automations.
Purpose-built compliance
The platform is designed around WhatsApp's official requirements, ensuring sustainable, compliant business messaging.
Responsibility
WhatGenius
Provides messaging infrastructure and tools within WhatsApp's platform guidelines.
Businesses
Control content, customer communication, and ensure message compliance with local regulations.
Enforces its own platform policies and approval requirements for all business communication.